Logo Q&A With Cande de la Losa

SCBWI Westchester, NY now has a chapter logo!Q986_RGB2

Thank you to Cande de la Losa and all the participants who submitted logos to our chapter contest. We caught up with Cande to chat about her process for creating the winning design.

Q: Tell us a little bit about the logo. What inspired your idea? 

Westchester is very outdoorsy and surrounded by a lot of nature. I wanted that to be represented on our logo.

I live in Mamaroneck, in a house surrounded by a lot of green. From my work desk, I can always see squirrels playing and jumping from one tree to another. I’ve lived in many places, but never seen as many squirrels as I see here. I find that very unique about Westchester.

After I had sketched the logo, I played with different color schemes. The green, gold and red palette was the palette I saw more fitting. Continue reading “Logo Q&A With Cande de la Losa”

Chapter Logo Contest!

Dear members: after two wonderful years as a chapter, it’s high time we highlight the creativity of our illustrator members and come up with a unifying chapter logo.
We are excited to host a logo contest for our members this month that includes some exciting prizes. The contest will be judged in February by Art Director Ellice Lee of Philomel Books, an imprint of Penguin Young Readers group (learn more about Ellice here).
We will celebrate the winner and all participants at a reception on March 14 that will follow a free workshop hosted by Ellice Lee (5-7pm in Sleepy Hollow).
We hope you will join us in this first illustrator program in our region–and under the guidance of our new illustrator coordinator Adrienne May, we are just getting started at building our illustrator community and supporting each other in our creative pursuits.
Contest details and logo inspiration from other chapters below! Please contact westchesterny@scbwi.org if you have any questions.

Logo specs:

Please include in your logo entry:
  • a SCBWI kite
  • the words: SCBWI Westchester
  • bonus points if the logo corresponds with the region of Westchester in some way
Please provide a RGB version (full color) and a CYMK version (full color) as indicated in the chart below. The logo will be used on our SCBWI webpage and on items such as totes, mugs, etc. The chart shows approximate file sizes and dimensions.
Mode File Format Resolution Maximum  File Size Width Height
RGB (screen) JPG or PNG 72 ppi approx 900K 400 px 300 px
CMYK (print) JPG 300 ppi approx 45M 1200 px 900 px
All digital files should be titled with the first and last names of the illustrator, followed by the mode. (i.e. “Barry_Williams_CMYK.tif” or “Jean_Simmons_RGB.jpg”)
                                                                                                               Chart updated 01/14/2020.


Submission guidelines:

  • Please submit your entry to westchesterny@scbwi.org no later than midnight (EST) on January 31st, 2020.
  • Subject line: logo contest entry
  • Digital submissions only, with images as email attachments. Do not embed images in an email.
  • Each member can submit up to three (3) images, but each image must be provided in a RGB and a CMYK version.
  • Please title all digital files with the first and last names of the illustrator, followed by the mode. (i.e. “John_Williams_CMYK.tif” or “Jean_Simmons_RGB.jpg”)


Contest prizes:

The contest will be judged by art director Ellice Lee (names will be removed from entries before the time of judging, so all submissions will be anonymous).
First prize:
  • portfolio review with Ellice Lee
  • logo printed with attribution on chapter stationary, which is given to all faculty (via thank you cards)
Runner up:
  • one year free membership to SCBWI

Contest rules:

  • Eligibility: must be a member of SCBWI
  • Participants own full copyright to all materials submitted to this contest. By submitting logo art to the contest, participants grant SCBWI Westchester permission to use the winning logo digitally and on print materials.

This contest was made possible thanks to a grant by SCBWI.

Check out these chapter logos from our neighboring regions for inspiration: